Beginners Guide to Running Facebook Ads That Convert. Getting traffic is easy with ad copy. Improving your conversion rates, however not so easy Improving your click through rate requires improving ad copy that lasers in on your target audience. If youre looking for the best platform to reach your customers, then you should consider Facebook for lead gen. Its a huge, ready made market, with an estimated 1. B2. C. It is the behemoth social network. Driving customers not just visitors to your landing page is the best way to make sales. A great way to start is with a conversion based Facebook ad campaign. With Facebooks advertising platform, youve got access to an audience that shows actual interest in your offer. You can bring them to your site by crafting irresistible ads. Ultimately, your Facebook ad campaign will only be effective if your landing page is optimized for the user. Otherwise, youll most likely struggle to generate leads with your Facebook ads and not generate website conversion. When it comes to raising your conversion rate, youve got to thoroughly research your audience. No matter how much you have to invest in your ad campaign, start by making sure that youre targeting your ideal customers. You need to show up in their news feed otherwise the social network wont help you. Learn how I grew my traffic to 3. Facebook ads with SEO. Without further ado, let me show you how to run a conversion based Facebook ad campaign thatll grow your revenue with website conversion. Step 1 Interest Based Targeting. Facebook ad targeting is unrivaled in its versatility. You can target your ads based on user location, age, gender, interest, relationship status, education and more. For example, Adidas launched a soccer related football, to my non American readers campaign, during the 2. World Cup in South Africa. Watch Who Is Killing The Great Chefs Of Europe? Online Hoyts'>Watch Who Is Killing The Great Chefs Of Europe? Online Hoyts. I/519-DvyF8GL.jpg' alt='Watch Secrets Of Deception Online Facebook' title='Watch Secrets Of Deception Online Facebook' />
InformationWeek. News, analysis and research for business technology professionals, plus peertopeer knowledge sharing. Engage with our community. They used Facebook ads to target social network users, based on their interest in the sport. During the campaign, their Facebook page reached over 1 million fans and brand awareness grew between 8 and 2. Youve got a lot of potential when running a Facebook ad to get the conversion rates you dream of the market is huge. So, lets say that your organization recently introduced a new coffee brand. You could target Starbucks fans with your ads and maybe entice them to give your product a try When you target users based on interest, youll notice an increase in the number of email subscribers, Facebook fans, brand advocates and buyers. Overall, youll convert more users into customers. Once they are customers, they will likely become your advocates as social proof of the quality of your brand to your target audience. It makes logical sense. If someone isnt a college graduate, that person wont likely be interested in taking a grad school level online course. In the same vein, if Ive expressed an interest in table tennis and I see an ad promoting a course promising to make me a better table tennis player, Im much more likely to click, than if the ad was pitching a course about basketball. A non profit organization can easily target users for a higher click through rate based on interest Once you define your ad objective, the next step is to select an audience based on one or more interests. These people are usually pre qualified leads, because theyre already interested in your topic. Yahoo Lifestyle is your source for style, beauty, and wellness, including health, inspiring stories, and the latest fashion trends. Monitoring the Invisible Empire Large collection of graphics and antimasonic commentary and articles. SCI FI Channel is now Syfy, but you can still get access to all your favorite SCI FI Channel content right here. Syfy features science fiction, drama, supernatural. Interest based targeting is especially effective in increasing a Facebook fan base. Heres an example the White House Office of National Drug Control Policy created the Above the Influence campaign, in order to educate teens on the dangers of substance abuse. They used Facebook ads to target users based on interests and age. Here are the results they generated Remember to set up a lead nurturing system, if you want to maximize your leads, because the vast majority of them arent ready to buy your product, yet. Youll have to educate and persuade them first before you get the click through rate to become a high website conversion rate and, to do that, you need a system in place to communicate with them regularly. Sounds easy enough, right And it is if you know what youre doing. Because audience target is the most important aspect to your Facebook ad success. Dont believe me Check out this test Ad. Espresso ran. They took the exact same campaign with the exact same ad and budget, and ran it to two different audiences. One had admittedly poor targeting of the audience, while the other was laser focused with custom audiences. The result The poorly targeted one delivered website 2. While the one with good audience targeting delivered 1,1. See Not even close. The only difference between the two was the audience they were targeting. And that allowed them to basically get free website clicks cmon three pennies. Unfortunately, at the very beginning, you dont have access to custom audiences like this. Youll have to build those over time as your get more site traffic. Keep reading to find out why. BUT, there are a few additional tricks to improve your success with interest targeting. Ill go ahead and assume you already know the basics here age, gender, location, etc. Layering in that demographic data will help you filter out all of the people who arent likely to buy. But lets say your audience is still too big. Youve dropped in a few interests, like brands they follow or celebrities theyve Liked, and youre still pushing many many millions. If that sounds familiar, heres what you should do next. First, split your audience down into multiple customer segments or personas. This sounds obvious. But it makes a huge difference. You can start with something as simple as the industry your prospects are in. Like so For example, lets say youre targeting other business people. You can easily segment those people by industry like accounting vs. You can segment them by location big cities. And you can segment them by job title middle managers vs. VP and C level. So right off the bat, you can add just a few simple criteria like this to help split up one massive group into many smaller ones that will reduce your costs, too. After segmentation, you can also use an interest intersection and exclusion feature to further refine who youre reaching out to. Going back to our B2. B example, lets say were trying to target accountants. But not just any accountants self employed ones. Thats a critical difference. Because most accountants are risk averse. Most are happy with their day job and wouldnt be interested in our marketing or coaching package. Self employed ones would be, however. Except, how are you supposed to find one interest that gives you a nice cross section of those two almost opposing criteria You dont. You go with two separate ones. And then you use an interest intersection that ties them together. For example, start with Accountant and then select that it MUST ALSO match Self Employed. Like this Now your ads are only going to reach a small sliver of your initial audience because were looking only for the self employed accountants. But wait a second. What if thats still too general What if thats still too big of an audience Not only can you include other interests like this, but you can also exclude them as well. For example, what if you only want self employed accountants who are not tax attorneys You can pencil in legal, law, lawyer, attorney, and more to further refine whos gonna show up. Heres what it look like when you add the new exclusion for attorneys See These intersections and exclusions actually give you pretty powerful targeting options to find exactly the right people. The ones whore interested in what you have and are more likely to buy from you one day. The actual size of your audience should then vary depending on a few things. Watch My Best Friend`S Girl Tube Free. For example, if you have at least some basic experience advertising with a good budget, you can probably afford to target up to a million two million people assuming your targeting here is good.